Vicki Higgins is the Vice President of Destination Development for Greater Palm Springs Convention & Visitors Bureau. Her notable career spans more than 20 years and includes executive marketing and business development positions with Newport Beach & Company and Los Angeles Tourism & Convention Board. She is also a Certified Destination Management Executive, a Destination International certification held by less than 800 people worldwide. She works with both city and business partners to develop strategies to move the CVB’s Destination Development Plan forward. The initiatives that are top priority include Transportation, Health & Wellness, Outdoor Adventure, Art & Culture, and Sustainability.
Higgins started her career with the Indiana Pacers NBA Basketball Team and managed events, marketing and sponsorships. She has produced events around the world for great leaders such as Dr. Joe Dispenza, Don Miguel Ruiz and Byron Katie. She is also a published author and enjoys mentoring young leaders. Vicki lives in Palm Desert and enjoys travel, personal development, yoga, hiking and time with friends and family.